About Middle Life Assurance
Middle Life Assurance specializes in supporting and empowering Gen Xers with tailored for health, financial security, and overall well-being solutions.


We’re your partner in achieving a better life.
Who We Are
At Middle Life Assurance, we specialize in serving Generation X—those born between 1965 and 1979. We understand the unique challenges faced by this generation, balancing responsibilities like caring for aging parents, supporting children, and planning for retirement.
Our goal is to simplify your life with solutions that address these demands.
Our Mission
Our mission is to provide Gen Xers with tools and resources to enhance their lives through financial security, health, and wellness. We’re committed to providing solutions that make it easier to protect your loved ones, maintain your health, and secure your financial future
Our Vision
Our vision is to be the trusted partner for Generation X, fostering healthier, financially secure, and stress-free lives during midlife transitions and beyond.
Years of Experience
Team Members
Happy Clients
Take The First Step
Contact us today for a free consultation to discover how we can help you protect your family, optimize your health, and secure your future.
What Drives Us
At Middle Life Assurance, our commitment is fueled by the distinct challenges that Gen Xers encounter, shaping every aspect of our approach.

Empathy
We understand the difficulties of caring for elderly parents and children and provide solutions to ease your financial burdens.

Commitment
We are dedicated to helping Gen Xers thrive with personalized plans that prioritize your health, security, and well-being.

Education
We empower you with knowledge, offering resources to help save money, improve health, and create a balanced lifestyle.

Innovation
We constantly adapt our services to meet evolving midlife needs, delivering modern solutions for today’s challenges.

Wellness
We focus on improving your physical and emotional health through thoughtful, effective products and services.

Support
We partner with you to provide personalized guidance that aligns with your life stage and individual circumstances.
Meet Our Team
We are a dedicated group of professionals committed to helping Gen Xers achieve financial security and better health.
Johanna Sparks
Senior Insurance Specialist
Johanna creates personalized plans that help clients secure their futures with customized insurance solutions.
Kenneth Bryant
CEO
Kenneth leads with vision and passion, ensuring our services meet the unique needs of Gen X clients.
James Brenner
Health and Wellness Director
James oversees our nutritional programs and wellness education, bringing expertise to our supplement and health solutions.
Discover The Assurance You Deserve
Get In Touch
We’re here to help you live better. Contact us today to schedule your complimentary consultation for customized solutions and expert guidance tailored to you.